Social Media Tools

I’m always up-to-date when it comes to new social media networks. Currently the new fad of social media would have to be the photo filter application known as Instagram. With its expansion to Androids and recent publicity after being bought by Facebook, Instagram is more popular than ever. If you aren’t familiar with Instagram it’s probably because it’s only exclusively for iPhones and Androids. Instagram is like Twitter without the words, but with pictures. It’s a fast, beautiful, and fun way to share your life with friends through a series of pictures. The cool thing about it is that there are many filters to choose from to enhance your pictures. The filters go beyond black and whites, giving you creative, artistic photos. Just like any other social network, with Instagram you can follow people, comment on, and ‘like’ pictures. This is how Instagram can be a useful tool in PR. With Instagram, PR professionals can better relate and connect with a heavily visual society. PR firms with accounts will able to upload and enhance photo of their client’s products, events, or whatever, there are no limits. The picture will make the public aware of products and events, allowing them to be in “the know”. The public will be able to engage in conversation through comments and ‘likes’. This is important for the firms and the clients. It gets the message out there almost effortlessly! With feedback from the public, the firm will be able to see how successful their  launch or project is going. With all benefits and nothing to lose, PR firms should look to Instagram as a social media tool!


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