Justin Bieber made breaking entertainment news late last year when a 20 year-old woman by the name of Mariah Yeater claimed that Bieber was the father of her three-month old son. Talk about crisis! This came as a shock to many because Bieber was only 16 at the time and is in a relationship with singer, Selena Gomez. Yeater, who lives in California, claimed that after one of Bieber’s concerts the two had unprotected sex and now, well, she’s with child. Bieber didn’t just immediately deny all of the allegations, but he did what any celebrity would do when involved in a scandal…he hired a crisis managment firm to help fight back! Bieber reached out to receive help from crisis managment pro, Matthew Hitlzik. After working with his new team, Bieber took his story to the Today Show where he confidently denied the allegations and even meeting Yeater. He ended his interview with a positive statement (probably created by his team), “I know that I’m going to be a target, but I’m never going to be a victim”. Jason Maloni of Levick Strategic Communications, supported his client when he said, “As Bieber grows in his career, there are likely to be more examples of fans who engage in stalking and other obsessive behavior that could boil over into gossip columns.” Great job PR!